Fillets for Families - Help The Fish Monger's Wife Help Area Food Pantries

Muskegon finds a way.  No matter the circumstance, Muskegon always finds a way to take care of our own as well as some of the surrounding communities when it comes to times of need.  It might be a benefit for an individual or group, it might be a benefit for a cause, it might be a benefit for a large amount of people you'll never see or meet.  If the need is there somehow, we manage.  In our lifetime, we've never seen need on such a scale, but little by little, we're all still finding our way.


Enter a small business.  Smallest you could possibly get as seen by some.  The Fishmonger's Wife located on Sherman on Norton Shores.  Most of the year, it's just a husband and wife team running the place.  They ramp up in the Summer of course to meet demand adding some help to take care of the customers at the counter as well as the growing online business they added a couple years ago.  None the less, it's a micro enterprise and like any other small business, faced with everything we're facing now, an uncertain future when things were put on hold for a while.  They were very fortunate in the fact that they do operate an essential business, providing food, and that they were able to stay open and that's something that the Peterson family is not taking for granted and not forgetting others with through all this.

The Fish Monger's Wife on Facebook

The Fish Monger's Wife actually saw somewhat of a spike in business.  Adaptation was essential of course.  They had to shutter the friendly store front and find a way to deliver their freshly caught food in a contact free way.  The removal of a screen from the fresh fish processing area seemed to cover that necessity pretty quickly.  Kids home from school?  There's the lobby of the store.  This is what we have to do for now kids.  Taking card payments with the Ipad while customers read the number to them from the car, utilizing that web store a little more, temporary adjustments to keep people fed and keep things moving until they can once again open up to full service.

Through that, how do we pitch in?  Well, there's a pretty loyal customer base of their store.  There is also an abundance of fish coming from not only their fleet, but others out fishing too, so...the idea come up to sell some of that fish to their regulars, but...it would go to area food pantries to help make sure that in a time when others have not...especially those who are finding themselves in need for the first time..there's a supply waiting for them. Beneficial not only for those in need, but a couple other small business as well.  Keeping product moving, pantries full and hopefully, the worry and fear about where the next meal is coming from to a minimum for some.

We linked up with The Fish Monger's Wife herself to find out more.  We also talked a little about her small business, supporting other local small agricultural business and how you can help if you are so inclined to be a part of "Fillets for Families".  Take a listen.

Refreshing to hear some success in a business that's translated into a willingness to help others.  If you are a regular customer of The Fish Monger's Wife, you know the quality and service they put in to everything they do.  If you're not, might be a good time to try.  If you just want to help in a couple of ways, here's your chance.  You can click on the photo below to visit the site where the drive is happening!!  Cheers to the Peterson's for a great story, and a great cause when we need it most.