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Tuesday, May 1, 2018

The Fish Mongers Wife of Muskegon Is Expanding!

We love growth!  We also love things unique to Muskegon and when the two come together, it’s time to grab the camera and go do the story.  It’s been 8 years now since The Fishmongers Wife opened up the shop.  On Sherman in Muskegon, you’ll find the artisan store front which grew from her spot at the Muskegon Farmers Market.  

You’ll find fresh caught fish, you’ll find delicious smoked fish, friendly service and an atmosphere like no other. It’s our own small town “big city” specialty shop and people come for miles to get in on the deliciousness and freshness of the products they find there. 

As time has gone on, notoriety has grown and that reputation has led to some growth and The Fishmongers Wife will now have products in stores around Michigan and parts of Ohio all from the humble beginnings here.  It’s a distribution deal that’s required a little faith on behalf of the Wife of the Fishmonger.  It’s a big step.  It’s a test to see how their products do in other areas and it’s also a growth opportunity which could lead to some bigger chances down the line, but very wisely, like every other step…it’s begin taken with care and caution.  Making sure the customers in Muskegon come first is and always will be Amber’s first priority. 
The Fishmonger's Wife on Facebook

As I stopped in to talk to her about the growth spurt, there are a couple of other things.  She needs a hand in the back.  Can you clean fish and hold a conversation?  They are looking for some help to process the daily catch and help the company grow.  They are also coming along on adding some mail order business in a much more efficient way through their website which will be coming along soon.  We had a chance to talk on Monday, which during the “slow season” the store is not open to the public, so you can enjoy a little of the atmosphere while we talk all things Fishmonger in Muskegon.

Positively Muskegon has always been about watching the “little guy” succeed.  To have watch Amber and The Fishmonger grow their business, and now get ready to take the next step into statewide distribution…we take a second to claim them as our own.  A product of Muskegon reflecting exactly what we are all about.  Building, growing and being better than we ever have been.  Our congratulations to The Fishmongers Wife on their success and best wishes for continued growth and showing off what we’ve all known all along, just how resilient Muskegon is.

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